One million times a minute, someone twists open a plastic bottle, drinks the contents, and then disposes of the empty plastic container.
Although some of these bottles are recycled, a vast majority end up in our world’s oceans, where the waste forms massive floating plastic islands.
The well-known “garbage island” in the North Pacific Ocean is already three times the size of the nation of Spain. This waste will take up to a thousand years to biodegrade.
We founded the Picua Project to play our part in tackling this colossal and growing problem. Our premise is simple: We believe that when presented with well-designed and beautiful alternatives at affordable prices, people will be motivated to choose sustainable products as part of their move to a planet-friendly lifestyle.
With this in mind, Picua Project brings an array of clothing, accessories and objects. We design products for a functional life and comfortable to wear. Our products are made with organic, natural and recycled materials that help our planet to be more sustainable.
We know that switching a wardrobe for one with sustainable clothing might not be enough to stem the ongoing problem of environmental destruction. So we work through a carefully built, ethical supply chain to source other reusable products handcrafted by artisan mostly women from different parts of the world using organic raw materials and safe, sustainable production methods. Our full collection of reusable, zero-waste products includes artfully-designed bamboo products like cutlery, toothbrushes, razors, makeup removal pads, cotton balls, cutlery, straws, and other reusable items that can replace single-use plastic and paper products.
Our organic cotton clothing designs with planet-positive messages, wants to offer our global community an opportunity promote their choice to join a movement of global citizens that truly care about preserving and protecting our Earth.
The Picua Project was spearheaded by professional cook and basketball enthusiast Emiliano along with his partner, visual artist Ligita. Emiliano was born in Venezuela and grew up in the Amazonian jungle as his anthropologist mother worked with indigenous people and their communities. Emiliano’s Amazonian playground alongside indigenous people formed in him a deep connection with nature and cultivated a love and respect for the natural world as well as native peoples and customs.
As a young adult, his life experiences ultimately led him to the Mediterranean island of Malta, where he met Ligita, a Latvian-born passionate about art. Ligita and Emiliano’s idea for the Picua Project was born from Malta’s lack of clean tap water for drinking, causing most residents to use single-use plastic bottles. Recognizing the way plastic bottles are damaging the earth’s ocean ecosystems, they decided to apply their creativity to fight plastic pollution and create a better world for their two children.
Through the Picua Project’s online store, the company Emiliano and Ligita built offers a collection of high quality products at affordable prices, putting the sustainable lifestyle within reach of most people. Their ultimate goal is to put people and planet before profits. That’s why the Picua Project is proud to be an official member of 1% for the Planet, a global initiative through which businesses with a planet-friendly ethos donate one percent of gross sales annually, along with volunteer time, to approved nonprofit environmental causes.